How Your Brand Colors Affect Audience Perspective

Summary

Hello! It’s Kevin from Syndkt.

In today’s newsletter, we will go over:

• How to get a quick set of privacy policy or terms of service for you website.

• Awesome inspiration from B2B service-based websites.

• The impact of color in your business.

And much, much more…

Web/Brand Tip of the Day

You are required to have a privacy policy and terms of service on your website if you are a service based business. Don’t have a lawyer? You can create quick legal documents for your websites using this tool (link) to get you by!

Top Links of the Day

• This is a great example of social proof. Look for the customers section, the stats section, and the testimonials section (link).

• Check out this article on how to convey trust, professionalism, and authority with a serif font (link).

• A great guide on how to use typography, the right way (link).

Tweet of the Day

Deep Dive: How Your Brand Colors Affect Audience Perspective

Imagine you’re walking down the power tool isle in Home Depot. You see a bunch of yellow tools from the corner of your eye, and before reading the company name on the tools you already know you’re in the DeWalt section. You turn around and see a flash of red, and you know you’re in Milwaukee territory. Teal: Makita; neon green: Ryobi; orange: Rigid; black: Husky. Did Big Power Tools conspire to each choose a separate color? Or is there something more strategic going on? It’s time to take off our tinfoil hats because color plays an astounding role in branding. Two major ways this takes form is color psychology and market positioning.

1. Color Psychology

I know that choosing your brand color seems trivial, but I want you to ask yourself why the biggest brands in the world invest so much money to get this right. When you have complete alignment in your brand—from messaging all the way down to color—it creates a cohesive, memorable experience for your audience. Colors evoke emotions and associations that can shape how people perceive your brand. For example, blue often conveys trust and reliability, which is why so many financial institutions and tech companies use it. Green can signify growth and balance, making it popular among brands focused on sustainability or innovation. By understanding the psychology behind colors, you can intentionally select a palette that reinforces your brand’s personality and connects with your audience on a subconscious level.

2. Market Positioning

Once you consider what colors best represent your brand, it’s time to determine what colors your direct competitors use to help ensure that your brand is communicating that it’s different and unique. To do this plot out all your direct competitors and what colors they are using in a chart. Find the colors that are least used and combine this assessment with the results of the color psychology exercise to determine what color/s be align with your brand. The last thing you want to do is look identical amongst a sea of brands. You want to STAND OUT. And if colors are running out, you can always use color combinations.

As your brand grows and you are looking to better align your strategy with your brand’s visual identity, make sure you assess your brand’s color and consider it’s psychological impressions and uniqueness in the market.

How I Can Help

1. I have free guide that shows you exactly what to put on your website for maximum conversions (link).

2. If you are looking for a website or brand redesign - Book a call to learn how I can help. I have worked with companies up to $50m in annual revenue, achieving immediate lead generation (link).

3. If you are looking for general ongoing web, brand, or graphic design support, learn more about our monthly unlimited design subscription (link).

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