Does your Website Have A Privacy Policy?

Summary

Hello there, Kevin here.

In today’s newsletter, we will go over:

• How ‘tone of voice’ impacts your website.

• 4 common Webflow mistakes to avoid.

• Responsive web design tips.

• Does your website need a privacy policy?

And much, much more…

Top Links of the Day

• Strapped for cash and need your branding designed asap? Check out this free brand kit generator tool (link).

• The four dimensions of tone of voice (link).

Web/Brand Tip of the Day

Here are 4 common mistakes to avoid when using Webflow for your website.

Tweet of the Day

[Deep Dive] Does Your Website Have A Privacy Policy?

Let’s talk about something that’s easy to overlook but critical for your business: your website’s privacy policy.

If you’re collecting any user data—whether through contact forms, email signups, or analytics—you need a privacy policy. Not just because it’s the right thing to do, but because in many cases, it’s legally required.

Why It Matters: A Common Mistake

I’ve seen plenty of B2B websites that look polished, professional, and conversion-ready—but when I check the footer, no privacy policy. It might not seem like a big deal, but here’s why it is:

Imagine a potential client is considering working with you. Maybe they’re in finance, SaaS, or another regulated industry where data security is a top priority. Before they even reach out, they scan your site for signs of credibility. A missing privacy policy? Red flag.

And if you’re running paid ads or collecting leads, some ad platforms (like Google and Facebook) actually require you to have one. Without it, you risk compliance issues—or worse, losing trust before the conversation even starts.

The Trust Factor

Privacy isn’t just about compliance—it’s about building trust. Your clients want to know:
✅ What data you collect
✅ How you use it
✅ Who you share it with (if anyone)
✅ How they can opt-out or manage their data

A transparent privacy policy reassures potential clients that you take security and compliance seriously.

The Legal Side (Because It’s Important)

Depending on where you operate, privacy policies aren’t optional:

• GDPR (Europe): If you have EU visitors, you must disclose data collection practices.

• CCPA (California): If your business reaches California residents, you need to explain data rights.

• Other U.S. and global laws: Many regions have their own requirements, and more regulations are coming.

What to Do Next

1️⃣ If you don’t have a privacy policy, create one. You can use a privacy policy generator (like Termly or Iubenda) or consult a legal expert.
2️⃣ If you have one, review it. Is it up to date with your data practices?
3️⃣ Make it easy to find. Place a link in your website footer so visitors can access it easily.

The bottom line? Don’t let a missing privacy policy create unnecessary friction. A little transparency goes a long way in building credibility and staying compliant.

How I Can Help

1. I have free guide that shows you exactly what to put on your website for maximum conversions (link).

2. If you are looking for a website or brand redesign - Book a call to learn how I can help. I have worked with companies up to $50m in annual revenue, achieving immediate lead generation (link).

3. If you are looking for general ongoing web, brand, or graphic design support, learn more about our monthly unlimited design subscription (link).

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