Changing Website Platforms (eg. WordPress -> Webflow)

Summary

Hellooo, long time no write… 😁

Today we’ll cover:

• Social media sizing cheat sheets.

• RGB vs CMYK.

• What is a website migration?

And much, much more…

Top Links of the Day

• Check out these social media sizing cheat sheets for 2025 (link).

• The difference between RGB and CMYK (Digital vs Print) (link).

Tweet of the Day

[Deep Dive] Changing Website Platforms (Migrations)

If you’re planning to migrate your website to a new platform (for example Wordpress to Webflow), there’s one thing you need to know: if done incorrectly, it can wreck your search rankings and traffic.

A site migration isn’t just about copying and pasting content. Search engines need to understand that your new site is a continuation of the old one—not an entirely different website. If they don’t, your rankings could vanish overnight.

What Happens When a Migration Goes Wrong?

Imagine your website is a well-connected city, and search engines are the maps guiding people to it. If you suddenly move everything without updating the roads, visitors get lost, and traffic plummets. That’s what happens when URL structures change, redirects aren’t properly set up, or key SEO signals are lost.

What a Smooth Migration Looks Like

Handled correctly, a migration might cause a small dip in traffic at first, but over time, it can actually improve your site’s performance. A well-structured, faster, and more user-friendly website can climb higher in search rankings and bring in more visitors.

Key Steps to a Seamless Migration

Here’s a high-level breakdown of how to avoid disaster:

1. Set Realistic Expectations – A small temporary traffic dip is normal, but long-term growth is the goal.

2. Prepare the New Site – Keep key pages, navigation, and content structure familiar to minimize disruption.

3. Benchmark Current Performance – Track rankings, traffic, and conversions before making any changes.

4. Map Out All URLs – Ensure every old page has a clear path to its new location.

5. Set Up 301 Redirects – This tells search engines where to find the new versions of your pages.

6. Submit the New Site for Indexing – Update search engines so they re-crawl and index the new site quickly.

7. Monitor and Adjust – Keep an eye on rankings and fix any issues that pop up.

Want a Free Migration Checklist?

I’ve put together a free checklist that outlines every step of the process. Feel free to reply and I’ll send it over!

How I Can Help

1. I have free guide that shows you exactly what to put on your website for maximum conversions (link).

2. If you are looking for a website or brand redesign - Book a call to learn how I can help. I have worked with companies up to $50m in annual revenue, achieving immediate lead generation (link).

3. If you are looking for general ongoing web, brand, or graphic design support, learn more about our monthly unlimited design subscription (link).

Or, you can just reply to this email.

I reply to absolutely everybody who replies to me.

Poll

Tell me what you think. I always want to make these newsletters as useful as possible.